Business Benefits: Reduces cost and enhanced profitability Promote strong and long term relationships Strengthen ties with existing customers and extend the customer base Help to deliver highly targeted, individual, and relevant offers to customers Provide cross-selling opportunities in joint loyalty programs Make your customers feel special

General Specification:

Smart Loyalty utilizes the benefits of smart cards to make the next generation of loyalty programmes possible. It can help your company build stronger relationships with existing customers, attract new customers, and help you improve profitability. Unlike loyalty programmes based on magnetic stripe cards, Smart Loyalty, utilizing the sophisticated smart card technology. Doesn't require an expensive communication infrastructure Capable to store not only points but other information as well, i.e. customer's personal details. Flexible. Can assist a wide range of different businesses. Allows data to be stored securely on the card itself without the need for an expensive and complicated database

Smart Loyalty brings specific benefits to different users, but its central purpose is to help promote strong, long-term relationships with customers. That is the key to reduced costs and enhanced profitability.

Flexible, innovative and distinctive, Smart Loyalty is suitable for many different types of business and industry - from petrol companies, banks and airlines, to retailers, cinemas, fast food outlets and grocery chains - helping them to strengthen ties with existing customers, and ultimately extend their customer base.

Smart Loyalty can be used in a multitude of ways to help businesses achieve a variety of objectives. It can help to deliver highly targeted, individual and relevant offers to customers, make the most of cross-selling opportunities, help migrate customers to higher margin products, and it provides an excellent way of helping to make customers feel special. Smart Loyalty is also particularly suited to strategic alliances of organisations that wish to run joint loyalty programmes

• Instant Issue & Redemption: Smart Loyalty can issue and redeem points instantly in store without being on-line to a host.
• More Than Just Points: Smart Loyalty can be used to operate promotions not based on points - for example counting the number of visits - and without any host.
• Tailored Offers: A more complex scenario showing Smart Loyalty issuing tailored offers to consumers from a kiosk as they enter the store, just as they are about to decide what to buy
• Working With Payment: Smart Loyalty can be used in conjunction with e-payment schemes for an added convenience to consumers
• Linking Merchants: Smart Loyalty can operate joint offers in which several merchants issue and redeem points
• On & Off Line: Interactive Loyalty can operate off-line, and can still work effectively with a host by synchronising when next on-line.

Benefits

• Smart Loyalty is a smart card application that offers tangible benefits for merchants, customers and card issuers alike. Being a flexible "tool kit" it can be closely tailored to meet the current and future needs of many types of business.
   
• Merchants gain a programme that offers complete security, both on and off-line. Also, because there is no need to invest in expensive communications networks, introducing and running Smart Loyalty is cost-effective.
• Customers will enjoy the benefits of instant redemption (on the spot) plus rewards for new areas of spending, such as on the Internet or at vending machines. Because their points are stored on the card, not just on a remote database, customers can see the reward for their loyalty immediately rather than having to wait to "spend" their points by ordering from a catalogue.
• Card issuers can use Smart Loyalty with the payment option of their choice, including electronic cash.
• Smart Loyalty means that smart cards can be used to hold up-to-date details about the customer including a record of transactions made. The information stored is completely flexible - you choose what goes on the card - and it is readily available at any point-of-sale.

Product features

• Open database connectivity
• Multi level password protection
• Flexible Gift Management
• Hybrid redemption option (points and cash)
• Members
• Members/Cards Management
• Multi-Merchant Management
• Awards Management
• Customisable Reports

Turn key smart solutions

• Integration with vending machines
• Integration with Automatic Transactions Machines (ATM)
• Integration with customisable kiosks